Higher Education Technology Managers Alliance

We are .
The official advocacy organization
for the higher education vertical
in the AV industry.

The Higher Education Technology Managers Alliance (HETMA) is a 501(C)3 advocacy organization focused on growing the influence and elevating the profile of the higher education audiovisual vertical. We accomplish our mission by connecting our community, educating our members, amplifying our collective voiceand impacting the broader AV industry. As an inclusivesupportive, and accessible organization, HETMA does not just represent a cause, we represent a community. We are by us and for us.

Who We Are

by us and for us.

We are better when we come together as a community. Higher ed tech managers can feel silo’d in their institutions. By supporting one another, surrounding ourselves with likeminded professionals who understand our daily challenges, we bring better solutions to our campuses. In turn, we improve our own lives. HETMA is truly for our people and by our people.

  • AV Teams
  • Tech Managers
  • Instructional Designers
  • Programmers & Engineers
  • AV Designers
  • Support Teams
  • All Who Work in Higher Ed!
What We Believe

We're a voice that .

We believe that when we come together, we can create a positive impact for our institutions, higher education, and the greater AV industry as a whole. We accomplish this through our core initiatives:

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Virtual & Live Events
Our annual virtual conference and live hosted events at major conferences allow us to gather, share ideas, and grow together.
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HETMA Approved Program
Our SME's put products to the test in real environments so we can have confidence in the products we install in our classrooms.
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Prism Scholarship
Prism supports women, LGBTQIA+, Black, Latino, Asian, Indigenous, disabled persons, and others to become active leaders in higher ed through AVIXA membership, InfoComm attendance, CTS certification, and mentorship.
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Advisory Boards
Ever want to help guide manufacturers in product development? Join a focus group today to share your experience.

Bringing our vertical .

“We were virtual before it was cool” was our tagline as the first major virtual event for the AV industry. We now proudly partner with multiple tradeshows to bring the best education and social events available.

Virtual Conference
Our signature event brings together the best thought leaders in our custom-tailored sessions. Registration is always free. Join the community and register today!
We are proud to be the first end user organization to ever have a booth at InfoComm. We plant the flag, so you have a home. Join us for our educational programming, floor tours, the Higher Ed AV Awards, annual banquet, and building your network..
Global Roadshows
We are proud to partner with incredible organizations like Commercial Integrator Expo, UCX USA, CAVLO, rAVe LAVNCH Week, AV Collective Roadshow, and others to advise and drive the educational content while creating social experience for our people to gather.
HETMA Approved

The higher ed .

What products can truly stand up to the demands of our higher ed environments? Our HETMA Approved program SME’s put products to the test in real environments so we can have confidence in the products we install in our classrooms.

HETMA Approved is our signature program where we “kick the tires” in real environments to confirm it does what the manufacturer says it does. This way, when you design and install your spaces, you can have confidence that it will perform as spec’d.

Check out some of the products that have already been "HETMA Approved" on our online community and at Higher Ed AV!

* If you have a desire to become an evaluator, let us know! And manufacturers looking to become “HETMA Approved” can reach out to our “Approved Committee” chair. Approved products even come with a certification and whitepaper you can share in your marketing materials.

Prism Scholarship

higher ed professionals.

As part of our dedication to diversity, equity and inclusion, HETMA has partnered with AVIXA to provide scholarships that support the growth of underrepresented communities within the US higher education technology industry.

The Prism Scholarship is intended as encouragement for women, LGBTQIA+, Black, Latino, Asian, Indigenous, disabled persons and others to become active leaders and role models for technology managers in the higher education space. Recipients will be recognized as someone determined to leave their mark as an AV professional who has demonstrated a commitment to their continued education, displaying a passion for both higher education and the experiences that audiovisual technology creates.

This scholarship includes a one-year Elite Membership to AVIXA, inclusive of the entire online catalog of education, access to a virtual CTS prep course, course materials, the coverage of exam fees for the Certified Technology Specialist (CTS) exam, and more!

Encourage someone to apply today! Applications are now open for 2024!

Advisory Boards

Driving as partners.

We could not be successful without our manufacturer partnerships. We need to know that what we install will serve the needs of our campus communities. There is no better way to do that than help advise and guide product development.

Throughout our advisory councils, we partner with manufacturers on a regular cadence to discuss roadmaps, test products, and share pain points and needs. We rely on your day-to-day expertise to help manufacturers develop products we need and want to buy.

Manufactures looking to get a focus group of higher ed advisors together, please join the community and reach out to our advisory council chair!


HETMA membership and builds careers.


It takes .

One of HETMA’s core beliefs is that there should never be a charge for those who work in higher education to become members or attend our events. We know not all institutions will pay for professional memberships to various organizations, and we desire to be a service for success, not a roadblock. 

Therefore, as a 501(c)3 we are 100% supported through our corporate partnerships. This is how we raise funds to underwrite the Prism Scholarship, host our virtual and live events, manage the Approved program, and launch other incredible initiatives as necessary. 

If you are a corporate partner looking to support the vision and mission of HETMA, please see our sponsorship opportunities and reach out. We are all better and successful because of our relationship together.

View our Sponsorship Packages
We have sponsor opportunities to fit your desired level of engagement. For any questions, please do not hesitate to reach out to our corporate chair.
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Join the Community

Are you ready to join the ?

HETMA offers many ways to get involved in the community. We look forward to helping you grow more successful in your career and on your campus. Together, we can make the AV industry better for us all. And remember, there’s never a charge to join for our higher ed family.